Growth Review
This review is about who your website brings in. Right now, all of it is people looking for Ischia Hair and Beauty and two Londis stores you've done work for. None of your 53 monthly visits are people searching for an electrician, and your dedicated Solar PV page doesn't appear in the results at all. The site itself has real project pages and 28 years trading behind it. It's all detailed below, with what to do about each one.
Here is everything that brings people to the site. All 53 real monthly visits come from three named project pages, people searching for businesses you've worked for, not for Leinster Electrical or any service you sell.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| ischia navan | 1K | 9th, 30 visits (57% of all traffic). | 9th |
| londis kentstown | 480 | 7th, 19 visits (36% of all traffic). | 7th |
| londis castleknock | 140 | 8th, 4 visits. | 8th |
| electrical shops navan | 260 | 27th. Zero visits. | 27th |
| electrical wholesalers navan | 110 | 16th. Zero visits. | 16th |
Those three project-name searches are genuinely valuable proof of real commercial work, and they're the entire reason the site gets any traffic at all. But not one of the 13 tracked searches is a homeowner or business looking to hire an electrician or solar installer. Your real Solar PV page doesn't appear in the results for any of them.
The real commercial project work is genuinely strong proof, Iron Mountain, Momentum Logistics Park and named retail clients all appear on the site. None of that currently helps a homeowner searching for solar or electrical work find you, because the pages aren't aimed at those searches. Steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Around 370 people a month typing these words into Google.
Right now, 0 visits a month come through any of them.
All 53 real visits the site gets come from three client-name searches instead.
That's the size of the gap once the real content, Solar PV, Domestic, Commercial, is pointed at what homeowners and businesses actually type. You know your close rate and your average job value. That's the sum worth doing on your side.
Every one of these searches happens every month whether your site is aimed at it or not. 28 years trading and real commercial project work is a strong case to make to a homeowner, but only once your pages show up where that homeowner is actually looking.